PsychTech brings in a team of experts tailored to the specific needs of each initiative that include leading depth psychologists, strategists, marketing professionals, facilitators, coaches, and others...
Edward Santana, Ph.D., Principal
Edward Santana, Ph.D. is a senior advisor and academic who specializes in bridging business and depth psychology. He is an experienced strategist, startup consultant, Ogilvy PR alum, author, coach, therapist, and former Congressional staff member. He supports leaders and teams on issues of connection, performance, vision, and growth by deepening understanding and alignment with the deepest aspects of self, soul, and the collective. He is the principal of PsychTech Lab, and advises companies on how to expand knowledge and consciousness among teams and organizations by delving far deeper into the hidden psychological and cultural layers that create the foundations for powerful change, innovation, and social impact.
Some additional background, career highlights, and past client information below:
Served as a Press Secretary and as a senior staff member to two Members of Congress, ran two congressional campaigns, and worked on two presidential campaigns...
Helped orchestrate an environmental grassroots campaign to stop a hazardous waste plant, and pass bipartisan legislation protecting several pristine waterways...
In the early 90's as a young staff member at Ogilvy Public Relations, worked on national media outreach for the CDC's first public information campaign on the HIV/AIDS epidemic. Also worked on the launch of President Clinton's AmeriCorps program...
Served as VP of Politics.com, the first internet startup in the political space, and teamed with Yahoo! to hold the first online forums with presidential candidates...
Pfizer: worldwide employee communications, PR, leadership strategy (Silver Anvil Award)
Lockheed Martin: communications for two global mergers
Miller Brewing Company: grassroots and public affairs, media training
GE Capital: Public Affairs, Capitol Hill policy symposiums
AOL: crisis communications, stakeholder relations, LGBT outreach
Internet Alliance: PR, communications, public policy, merger
United Airlines: Stakeholder Relations, employee Political Advocacy, public affairs
Politics.com: Marketing, Communications, Strategy (Webby Award)
Aetna: PR/Marketing, LGBT outreach
Southwest Airlines: employee Political Advocacy, public affairs
Startups in a range of areas
Led a transformative therapy and mentoring program serving high-risk youth at two California prisons. Our team reversed the recidivism rate within the first year...
Ran a large division of a national therapy association for three years, created and founded a doctoral program for psychotherapists, and served on graduate school regional accreditation review committees...
Senior Executive Leadership, Georgetown University
Executive Leadership Coaching, Georgetown University
Transformational Leadership, Georgetown University
Ph.D., Depth Psychology, Pacifica Graduate Institute
M.A., Counseling Psychology, Pacifica Graduate Institute
B.A., Political Science, Penn State University
Lectures & Presentations (partial listing):